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Devon Meadows

Devon Meadows

Hey! I'm Devon, the founder of Awake Happy, Cal ADHD, & The Skool Ads Lab

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Subscribe to follow my thinking on business, systems, skool, and whatever else is on my mind. Appreciate you being here.

The Facebook Ad Agency Myth: What They Don't Want You to Know

The Facebook Ad Agency Myth: What They Don't Want You to Know

Why running your own ads might be better for your business

A Testing Strategy That’s Getting Results For New Skool Groups

A Testing Strategy That’s Getting Results For New Skool Groups

New Skool group owners often start too broad in their ads. Simply start with an ABO test campaign with 5 creatives per ad set.

I've Been Growing My Group With Ads (Without Social Media)

I've Been Growing My Group With Ads (Without Social Media)

Launching a Skool community without social media is possible. Running ads is less taxing, fits better with family life, and avoids the algorithm drama. It's been a game-changer for me.

11 Of The Most Helpful Resources For Creatives

11 Of The Most Helpful Resources For Creatives

An old post for a startup I never got off the ground called Tweaky. We break down 11 of the most helpful resources for creatives

A Not So Sexy Startup Story

A Not So Sexy Startup Story

Tweaky.io doesn’t have a super sexy startup story. Aneesh and I didn’t come up with the idea at a hackathon or some cool valley startup…

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